Lately, my IG feed and TikTok FYP have been flooded with people talking about the movie
Jumbo.
My friends are all hyped about it too, posting Snapgrams saying how amazing it is, it got me curious.
And it’s no wonder, because Jumbo has been a massive hit: in less than a month in theaters, it’s already pulled over
7.6 million viewers!
Jumbo is now officially the
third highest-grossing Indonesian movie of all time, beating out Warkop DKI Reborn: Jangkrik Boss! Part 1 and Pengabdi Setan 2: Communion.
Turns out, Jumbo isn’t just a viral sensation, it’s part of a much bigger trend happening in Indonesia’s film industry.
Throughout April 2025, cinema attendance has skyrocketed. After a sluggish start earlier this year, the national film industry is finally bouncing back as we enter 2Q25.
According to Cinepoint data,
over 20 million cinema tickets were sold in April.
This is a
huge breath of fresh air for the film industry, which had been struggling earlier in the year.
You could say April 2025 marks a real turning point for local cinema, with Jumbo clearly one of the key drivers behind the rebound.
To really understand how big this is, compare it to
1Q25, when total audience numbers for Indonesian films were only around
10.5 million.
So yes, ticket sales in April nearly
doubled compared to 1Q25!
This surge didn’t happen overnight. One major catalyst was, of course, the Lebaran holiday season.
Movies released during Lebaran grabbed almost
90% of total cinema audiences for the month.
No surprise, theaters were packed, especially during
weekends and public holidays.
People missed the experience of watching movies together, bringing their families, looking for entertainment, and local films captured that moment perfectly.
Beyond the holiday boost, another key factor was the type of movies released. Family films like
Jumbo and A Minecraft Movie were huge crowd-pullers.
And because these were
family movies, kids weren’t coming to the theaters alone, they brought parents, siblings, and friends along.
Another bonus:
kids love snacking during movies. Popcorn, drinks, fries, you name it, they bought it.
The ripple effect?
A huge positive impact for cinema operators, especially for big players like CNMA.
Because CNMA doesn’t just make money from tickets, F&B sales now contribute over
30% of their revenue.
So, this is clearly a big win for CNMA.
The momentum is perfect: packed theaters,
soaring F&B sales, people returning to cinemas, all combining into a major revenue boost for this year.
And there’s even more reason for optimism, with many blockbuster releases lined up in the coming months.
Some of the titles will definitely ring a bell, from
high-quality local productions to beloved international franchises with huge fanbases.
Personally, I can’t wait for
Mission: Impossible 8.
Who can say no to Tom Cruise jumping off buildings, racing motorcycles, and escaping explosions every five minutes? Haha
CNMA’s management remains bullish too, targeting total audience numbers of
95–100 million this year.
They’re not stopping there, they also plan to add
50–60 new screens, especially in underpenetrated areas.
In our view, CNMA isn’t just riding a wave, it’s an exceptional opportunity for investors who want to ride the entertainment industry’s recovery.
Who knows, you might be watching the next Mission: Impossible while your stock portfolio blows up (in a good way) too.
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